A deep analysis of the Columbia space shuttle disaster from a data representation point of view opens many doors to the inquisitive mind. It m
ade me wonder about the numerous occasions in my professional life where I could have benefitted from such powerful and persuasive visual communications. Visual communications are highly impactful by nature, and they tend to showcase the most relevant, but a small portion of the data. This helps to emphasize most relevant pieces of data, but at the same time maintains the big picture by providing context through controlled comparisons. The entire idea behind data presentation is to quantitatively demonstrate causality.
There are some really great chapters in the book, including Images and Quantities, which deals with visual representation and mis-representation of quantity. This includes scales, and placing known objects in the picture to help the viewer understand the visual better. The smallest effective difference talks about placing the right amount of emphasis on different aspects of the image, through thickness of lines, colours and other devices which can focus attention.
“Multiple Images” talks about a series of images that brings about “forcefulness, clarity, efficiency, rhythm and balance”. While I’m sure this chapter has some great insights, I did not spend too much time o
n this one, probably because it’s right in the middle of the book.. and its big.
By far the most captivating part of the book is in the portion titled “Visual Confections”. These are the visual presentation of ideas through juxtaposition of images. There are some memorable examples here, and the heart of the chapter (and the book) lie in the memorable examples that Tufte brings up. Here are some.




